This is what Wikipedia has to say :- Kony 2012 is a film created by Invisible Children, Inc. which became a viral video. The film's purpose is to promote the charity's 'Stop Kony' movement to make indicted Ugandan war criminal Joseph Kony internationally known in order to arrest him in 2012.
The film has spread virally. As of 9 March 2012, the film currently has over 15.5 million views on Vimeo, and over 65 million views on video-sharing website YouTube, with other viewing emanating from a central "Kony2012" website operated by Invisible Children. The intense exposure of the video caused the "Kony 2012" website to crash shortly after it began gaining widespread popularity. The video has also seen a number of celebrities endorsing the campaign including Rihanna, Taylor Swift, Christina Milian,Nicki Minaj, Bill Gates and Kim Kardashian. On April 20, 2012, as part of the campaign, supporters will put up posters promoting Kony 2012 in their home towns. Invisible Children offers posters from an online shop in an attempt to gain wider recognition on the issue. They have also created action kits that include campaign buttons, posters, bracelets, and stickers to help spread awareness.
The film documents the Invisible Children Inc's plans and efforts to arrest Kony. It describes Kony's guerrilla warfare tactics with hisLord's Resistance Army and the regions (northern Uganda, Democratic Republic of Congo, and South Sudan) in which they have been employed. One of the main people featured in the film is a Ugandan named Jacob, whose brother was killed by Kony. In response, director and founder of Invisible Children, Jason Russell, "promises Jacob that he will help stop Kony." The film advocates curtailingcompelled and coerced youth military service and the restoration of social order. The video also has clips of Jason Russell's son, Gavin. Gavin is a young child and many children his age are subject to Kony's regime. Gavin shows that even though he's young he wants to help and wonders why no one else does. He also says innocent, childlike things – when told that Kony forces people to kill family members and fellow countrymen, his response is "But they're not gonna do what he says, 'cause they're nice guys... right?".
"Culture and policy makers"
The Invisible Children charity has been focused on obtaining the support of a select group of individuals in order to "help bring awareness to the horrific abuse and killing of children in the East and Central African countries at the hands of Kony and his leadership". This list included 20 "celebrity culture makers", such as George Clooney, Angelina Jolie, Taylor Swift, and Ryan Seacrest.
The list also featured 12 "policy makers" that have "the power to keep U.S. government officials in Africa" in order to work toward the capture of Kony. This list includes former U.S. President George W. Bush and his Secretary of State Condoleezza Rice (although their administration pursued a policy of hostility towards the International Criminal Court), and U.S. Senator and former presidential candidate John Kerry.
Criticism and responses
The campaign has come under criticism for its simplification of events in the region. Part of this purported simplification is the campaign's failure to mention Ugandan government actions or those committed by the Sudan People's Liberation Army or the complicated regional politics fueling the conflict. Another critique is that the film gives a misleading impression of the whereabouts and magnitude of Kony's remaining LRA forces: in fact, Kony's followers are now thought to number only in the hundreds. There has also been a more cynical analysis of Barack Obama's decision to send military advisers to the region, it being suggested that it was a reward for Uganda giving assistance in Somalia. Obama did announce a kill-or-capture mission with "combat-equipped troops" to take out Kony in Uganda. Further criticism has come from the campaign's lack of accountability towards the Ugandan government in the conflict. Jedediah Jenkins, the "director of idea development for Invisible Children", responded to the concerns about working with the Ugandan government by stating that, "There is a huge problem with political corruption in Africa. If we had the purity to say we will not partner with anyone corrupt, we couldn’t partner with anyone."
In November of 2011, while the Kony 2012 film was in production, Foreign Affairs magazine published an article that stated that Invisible Children had "manipulated facts for strategic purposes, exaggerating the scale of LRA abductions and murders" and was "portraying Kony – a brutal man, to be sure – as uniquely awful, a Kurtz-like embodiment of evil".Resolve, one of Invisible Children's "partner organizations", responded to the article, saying that the accusations were a "serious charge ... published with no accompanying substantiation." These criticisms of how Invisible Children has been acting to raise awareness and the statements that were made in the film resurfaced when Kony 2012 was released. Jenkins responded to the new criticisms by saying that they were "myopic" and that the video itself was a "tipping point" that "got young people to care about an issue on the other side of the planet that doesn’t affect them".
There has also been criticism related to the plausibility of Kony 2012. Cooperation between the United States and Uganda is fraught, and the two armies have failed to come together and cooperate in numerous occasions . The Kony 2012 film has raised a possibility of the military of African nations coming together to find Kony, however, military coordination and cooperation is lacking within the countries where the LRA resides. Since the LRA has split up, there is no guarantee of quick or even possible success in the mission to capture Kony, and Kony is not with the group that has been committing the most damage and atrocity with the people of Uganda.
On March 8, 2012, Invisible Children released an official response, addressing the criticisms directed at the Kony 2012 film. They explained that they "do not defend any of the human rights abuses perpetrated by the Ugandan government or the Ugandan army" and the reason why they are working with the Ugandan army even though Kony is no longer in Uganda is because the army is "more organized and better equipped than that of any of the other affected countries (DRC, South Sudan, CAR) to track down Joseph Kony" and that they want all of the governments in the region to work together to arrest Kony. As an explanation for the simplicity of the movie, they stated that "in [their] quest to garner wide public support of nuanced policy, [they] sought to explain the conflict in an easily understandable format". ""
Here is its official website :-http://www.kony2012.com/
There are so varied responses to this video all over the web. Some say he's( KONY, ofcourse!!) is not active since 2006 but anyhow any Ugandan people cant deny that he was a brutal animal.