Traffic is the currency of the web. The more traffic you have, the more people who will subscribe to your list, buy your products, and spread the word via social media sites like Facebook and Twitter.
During the past 7 years online I’ve built multiple sites up to 1,000+ visitors per day. With millions of visitors in our web archives, I’ve learned the hard way which traffic methods are the best and which one’s are a waste of your time. And in this article I’m going to serve them up on a silver platter.
Your 21-step roadmap to 1,000+ visitors per day…
Step 1: Create Insanely Useful Content!
The first step to creating massive traffic is to create insanely valuable content that oozes with personality…
Your voice, Your style, Your very own brand of Kool-Aid.
Unfortunately, voice can’t really be ‘taught’. It has to be found individually be each person.
It’s a journey of SELF.
It requires us to be something that most of us run from on a daily basis…
Content that makes people think. Inspires. Creates value. Provides a new perspective. Pushes people out of their comfort zones. Challenges your readers. And creates nothing short of a braingasm!
Social media only works when you create content that matters.
Content that’s actually WORTH sharing.
Step 2: Syndicate Your Content Around the Web…
Ok, so now you’ve created your content and posted it to your blog.
Not so fast! You’re job has just begun :)
To get your blog buzzing with traffic, you’re going to need to get in the trenches.
Content is just the entry fee – now it’s time to play the real game…
Marketing and promotion!
Fortunately, social media is making it easier to share and spread your content than ever before.
EVERYONE online now has a circle of influence that you can tap into IF you’re providing massive value. And a bit of entertainment doesn’t hurt ;) Like I often tell my coaching students… “Boredom is the death of ALL marketing.”
So don’t be afraid to have a little FUN :)
Then, once you’ve pressed ‘Publish’ it’s now time to share your content on sites like Twitter, Facebook, LinkedIn, and other social sharing communities.
Here are the exact steps we take to guarantee we get at least 1,000+ views on EVERY article we publish…
Step 3. Submit to Twitter.
This should be a no-brainer for you by now.
Unfortunately, I STILL see WAY too many people not using this platform effectively.
ImnewsWatch is one of my own personal favorites. It’s a daily must-read for any and all internet marketing addicts :)
IMNewsWatch is a news aggregator that brings you the latest and greatest from the IM world on a daily basis. So you can quickly and easily stay up-to-date on all of the latest IM news, launches, events, and more.
Plus, it’s a great place to submit your own content for additional exposure!
EVERY blogger knows they need traffic. But few are truly willing to put in the elbow grease it takes to drive significant traffic.
You’ve got to put is some massive hustle… ESPECIALLY in the beginning.
No time for ‘American Idol’ or your latest reality show.
If you’re serious about building a successful online business, you’ll be writing till your eyes bleed… writing killer content not only for your own blog – but also for other blogs.
Guest blogging is one of the fastest ways to start driving laser-targeted traffic to your website.
Plus, there are also a TON of side-benefits to guest blogging…
* High Quality Backlinks * Increased Exposure to Social Media * Networking Power – Building a blogging alliance * Boosts your Brand & Reputation (Authority by association) * Increased Exposure in the Search Engines
Guest Blogging is one of the best ways to increase your traffic, position yourself in front of new audiences, and develop solid relationships with other bloggers.
(Each section is broken down by category so you can quickly and easily find the top guest posting opportunities within your market.)
QUICK TIP: Once your guest post has been published, don’t think that you’re job is complete! In fact, there are a number of things you should be doing AFTER your post has been published.
First and foremost, be sure to respond to each and EVERY comment.
Blogging is a social activity. Once your post has been published, you’ll want to monitor it closely for people who leave comments and respond to each one.
This shows that you genuinely want to provide value and you’re not just in it for the extra traffic, exposure, etc…
Plus, it’s also a great way to show your gratitude for being given the opportunity to guest post. Always remember that every commenter is potentially a new connection, new reader, or a new fan. So it’s in your best interest to engage with as many readers as possible.
In fact, what I like to do is send out a few personalized emails to a couple of my favorite commenters. Super simple – but one of the fastest ways to create raving fans!
Above all, remember that at the end of the day, this is all about relationships – real connections and interactions. You have to care about your readers MORE than you care about the money. Otherwise, you’ve already lost the game.
Step 12: Build Your Blogging Network
One of the fastest ways to grow your blog is to build your own blogging network – or what I often refer to as a blogging alliance.
A blogging alliance is basically a small handful of like-minded bloggers who strategically work together to grow their blogs faster.
When I think about a blogging alliance I often think about the Fantastic Four. As you probably know, the Fantastic Four is a group of superheroes who work together synergistically.
And a blogging alliance is basically the same thing. A handful of bloggers who strategically work together to grow their blogs faster.
If you look at any of the most popular blogs online – you’ll find that almost ALL of them have formed a strategic alliance of some sort – whether it be informal or strategically planned.
No one gets to the top by themselves. You simply cannot build your business to its greatest potential without also building relationships with other like-minded entrepreneurs.
Just like no single person within the Fantastic Four would be as powerful by themselves. It’s the collective power of the group that makes them so incredibly effective.
But you might be wondering…
What does a blogging alliance actually do?
Well, the possibilities are truly unlimited, but here are some great examples:
Members of a blogging alliance Link to each other. Comment on each other’s blogs. Retweet each other’s content. Stumble each other’s content. Promote each other’s Facebook Fan Pages. Swap guest posts. Interviews. And much more…
Whenever you need some help voting up your content, you can call upon your blogging buddies to help you out.
With a group of blogging friends, you literally have traffic on tap simply by sending out an email, IM, or Skype message.
Always keep it casual and relaxed though, just like you would treat a friend.
“Ex. Hey Chris, just wanted to show you one of my latest blog posts (7 Marketing Lessons You Can Learn from Taylor Swift). Thought you might like it since you’re a Taylor Swift junkie. lol… If you’d like to tweet it or stumble it that would be really cool as well.
Also, feel free to send me any of your upcoming blog articles. I’d love to check them out and give ‘em some link love :)
Important Note: Above all, remember to focus on what you can do for the OTHER person first.
If you go into this thinking only about yourself and what you can get from the relationship – it simply won’t work.
A blogging alliance is a way to connect with like-minded entrepreneurs. The synergies and benefits that come from that are simply a by-product of the relationship. But the RELATIONSHIP comes first.
And when you put the RELATIONSHIP first. When you put GIVING first, you’ll be amazed at all of the incredibly powerful synergies that come from that.
Step 13: Forum Marketing (Old School is Kool!)
I’m talkin’ old school like Monopoly and your first Nintendo. Remember the days!
Sometimes the oldies are still the best :)
And the same is true online.
Most people discount forum marketing cause they’re too busy searching for the next bright shiny object.
But I’m here to tell you that old school is kool!
It’s one of the FASTEST ways to drive laser-targeted traffic to your website.
Forums put you DIRECTLY in front of your target market. You can literally have traffic on tap within 5 minutes.
I personally use forums to siphon off thousands of visitors every single month.
The key here is to provide tremendous value to the community. Much like social media, forums are communities and the key to successful forum marketing is to interact with the community and provide insane value.
Give away your very best information and you will get tons of free traffic and quickly build your reputation as an expert in your field.
More Value = More Traffic
The more value you provide, the more people who will come to visit your site through your signature link.
It’s NOT about quantity. It’s about quality.
Spend one hour a day contributing world-class value and you’ll get 100x more traffic than if you spent an hour making a ton of replies.
Aside from the traffic benefits, forums also allow you to make connections with other marketers in your niche. I have met a number of strategic business partners directly from forums.
* Plus, once you’ve found the best newsletters to advertise in, you can basically put your traffic systems and lead generation on autopilot.
In fact, you could even set up deals with other newsletter owners to where you get a discount by paying to advertise in their newsletter for 6 months in advance.
This way, you’ve put your traffic generation on autopilot. You’ve created a ‘system‘ in your business that will continue to work for you on autopilot. And those are the best types of traffic sources to have because consistent lead flow is the key.
Step 15: 2 Ad Swaps Per Month
Once you’ve started using the traffic strategies above to build your initial seed list – you now have some massive leverage in your business that you can start using to scale your traffic even faster.
This is why it’s is SO important to build REAL assets in your business.
To focus ALL of your marketing on building a subscriber list. Because now you can start exchanging traffic with OTHER marketers online.
You can now start exchanging traffic via ad swaps, twitter swaps, Facebook swaps, article swaps, banner swaps, thank-you page ad swaps, etc…
Are you starting to see the power of leverage in your business?
*** If your business is moving slowly right now. It’s most likely because you haven’t built that initial momentum and leverage into your business.
Now, ad swaps in particular are one of the fastest ways to grow your subscriber list online.
Ad swaps allow you to add 200-500 subscribers in a single day!
Plus, they’re super simple to set up as well.
Essentially, an ad swap occurs when two list owners each agree to mail their list about the OTHER person’s free offer. This is usually a free offer placed on a squeeze page in exchange for someone’s name and email address. As a result, they are both adding hundreds of subscribers to their lists.
Here are some places online where you can find other list owners who are actively looking to do ad swaps:
Quick Note: Keep in mind that whenever you’re doing ad swaps, you should not base the ad swap on the number of subscribers someone has but rather on the average number of click-throughs they get in each email. Lots of marketers have big lists but that does not necessarily mean that they are responsive lists. So base your swaps on how much traffic they can generally send rather than just the number of subscribers itself.
Also remember to keep your ad swaps limited to about 3 per month.
There are WAY too many marketers out there going hog wild with these ad swaps and they end up ruining their list because of it.
Instead, you need to keep your ad swaps very limited and ONLY do them with people who are providing MASSIVE value. Remember, your reputation is paramount and you must guard your list at all times.
That means making sure that you always have THEIR best interest in mind. So we ONLY swap ads with the cream of the crop – people who we KNOW are going to provide our subscribers with MASSIVE value on an ongoing basis.
Step 16: Newsletter Syndication
Want some FREE Advertising?
You can essentially get solo ads for FREE by submitting an article to be published in their newsletter.
While others pay hundreds of dollars for advertising you can skip to the front of the line with just one good article.
I did this over and over again when I was just getting started online and it was my #1 traffic source.
In exchange for providing your world-class content to other people’s newsletters, you get instant exposure to thousands of laser-targeted subscribers. And of course at the end of that article is a link that points back to your website – sending you hundreds (if not thousands) of visitors.
People who have newsletters, membership sites, and other content driven assets have a HUGE responsibility to continuously crank out killer content.
This opens up a HUGE opportunity for you if you’re willing to put in a little bit of time to create a value-driven article that their subscribers will enjoy.
There are no submission fees, no advertising fees… just a bit of your time is all it cost to get access to HUGE mailing lists.
You’re basically getting FREE marketing and exposure that’s worth hundreds of dollars per article.
I’ve been a member of the DOE (Directory of Ezines) for over three years and I highly recommend it if you’re looking to do any sort of ezine advertising or if you’re wanting to find large ezines that accept article submissions.
The directory of ezines lets you search thousands of different ezines. You can sort them by category, number of subscribers, and more. You can also filter your search for ezines within your category that accept article submissions.
Do you see how powerful this is? Most of these ezines are charging hundreds of dollars to advertise in their newsletter. However, by writing an article for them, you can get all of that exposure and traffic for free.
Step 17: Webinar Swaps
We’re going to get a bit more advanced here.
If you’ve got the chops, this is definitely one of the best ways to grow your list quickly.
There a number of different ways to use webinars to grow your subscriber list.
The first is to approach other list owners about doing a special LIVE webinar for their subscribers.
This works EXTREMLY WELL because it’s a completely different approach than what MOST people are doing online.
You’re actually offering to provide VALUE to their subscribers FIRST. You could approach them in the manner of… “Hey, how about we do something special for your subscribers. I’ve been doing a lot of webinars with other marketers lately and we’ve been getting a ton of really great feedback. I’d love to do a special call with your subscribers where I talk about my top 5 traffic sources – nothing held back. The call itself is packed with high-quality content. If you’d like we could even setup a webinar swap and I’ll introduce you to my subscribers as well. Let me know what you think! – Kim”
This sort of approach allows you to instantly stand out from the rest of the crowd.
People are generally just approaching people about promoting a product launch so when you approach them with something different – something that offers VALUE to their subscribers – you instantly stand out from the crowd.
On that webinar you offer a TON of exceptional content – nothing held back. And then at the end – you just do a short 5-10 minute promo.
Basically saying that if you’d like more content like this, you can check out our membership site at www.mysite.com.
To really top it off, why not just give your webinar partner ALL (100%) of the affiliate commissions!
I know it might sound crazy but you could grow a rabid list of subscribers using just this ONE strategy.
You deliver a value-packed webinar, you do a short promo at the end and give 100% commissions and in return you get all of the subscribers who sign-up for the webinar.
Traffic equation in a nutshell : Provide MASSIVE value = Generate MASSIVE Traffic
The more value you provide, the more traffic you’ll get.
Step 18: Rocket Deals
This next strategy is one of my all-time favorites. You could literally build your entire business around this one strategy alone.
I call them ‘Rocket Deals’. Put together 3-5 rocket deals and you can easily put your traffic on autopilot, sending 1,000-5,000 visitors to your website every week. Without any work on your part.
It all runs on autopilot.
So, here’s how you set up a Rocket Deal…
It’s basically an exchange of virtual real estate.
The goal is to get your ad on the OTHER person’s thank-you page.
The first thing you’ll want to do is start building a relationship with the other person. Find out what you can do for them first.
- Guest post on their blog.
- Tweet their content.
- Send them a video testimonial.
- Do a webinar for their subscribers. Do an ad swap, etc…
Then, you’ll send them an email similar to the following in order to setup the Rocket Deal…
Some potential virtual real estate that you can exchange includes:
Thank-You Pages Log-Out Pages Autoresponder Follow-Ups Exit Pops Member’s Area Bonuses Content Sharing Upsells Banner Space WSO Bonuses Newsletter Inserts Footer Links in Your Email
So you’re sending them a LOT of traffic each week, each month all on autopilot and all that you ask of them is that they put YOUR ad on their thank-you page.
The thank-you page is one of the highest traffic pages on many sites – especially with people who are doing a lot of ad swaps or growing their list on a regular basis. And of course, those are the sort of people you’ll want to setup these rocket deals with…
People who are consistently and actively growing their subscriber list.
This is a win-win deal. It’s an offer that’s hard to refuse because I’m offering them right up front a TON of value – offering to send them hundreds of visitors on autopilot each and every week – In return for them putting my ad on their thank-you page.
Do this with just 3-5 people and you can push 10,000 – 20,000 visitors to your website every month, all on autopilot. That’s how powerful it can be when you set up these type of integration deals with strategic partners.
And remember, we’re not looking to develop relationships with just anyone and everyone. We’re looking for strategic, long-term relationships to setup these sort of win-win deals over the long-term.
You’re looking for people who already have access to the traffic. People who do a lot of ad swaps, have a high-traffic website, have a high-traffic forum, etc… Those are the type of people you want to strike up deals with.
So find the people who own the traffic and then create an irresistible offer that will allow you to swap virtual real estate.
Step 19. Find 2 new banner advertising spots per month.
If you’ve been following me for long, then you’ll know that I LOVE free traffic :)
However, if you’re running a serious business online then paid traffic should definitely be a part of your overall strategy.
Once you’ve created a high-converting sales process, you can use paid advertising to literally put your traffic on autopilot.
But NEVER pay for advertising blindly! You should ONLY be paying for advertising if you have proper tracking in place. You MUST know exactly how much your paying for each lead, sale, customer, etc…
Once you’ve found some highly effective advertising spots, you can then start working out custom deals for increased exposure and traffic.
For example, let’s say you’ve found a good banner spot on a related blog that’s performing well for you. Why not approach the blog owner and offer to pre-pay for 6-months of advertising. And in return, not only do you get your banner spot – but you also get your content featured once per week with a link pointing back to your site in the resource box.
This is a HUGE win-win for both parties. The blogger is getting paid in advance while also getting some exclusive content to publish each week. And in return, you get ongoing exposure to an audience that is now being pre-sold through YOUR content.
There are so many unique, custom deals you can setup with blog owners online.
It’s a shame that so few people are thinking outside the box. But good for us cause we’re now able to approach those bloggers with unique, win-win deals.
Step 20. Send AT LEAST 1 Thank-You note per day.
Send at-least one thank-you note per day. The most successful people online are those who build a rich network of friendships.
This can be an email, a postcard, or even a hand-written note that you send to a customer, a subscriber, a blogger, or simply to someone who has re-tweeted your content.
I promise you, by the end of the year, this small gesture will produce exponentially more than just 365 new raving fans. You will have created a network of influence, comprised of loyal JV partners, ambassadors, and long-term friends.
Step 21. Have FUN!
Hey, you made it to the very last step. I’m impressed :)
And you’re in for a treat because step #21 is really the secret sauce of success.
You must be passionate about the game of business.
And most importantly, you must be passionate about your subscribers and fans.
Success requires a BURNING DESIRE, an all-consuming obsession.
This is NOT about buying another course or reading another ebook. This is about doing it, doing it, doing it.
Building a business requires an amazing amount of persistence and an overwhelming desire to succeed. And that kind of persistence MUST be backed by PASSION. Passion is what gets you up in the morning and keeps you working late into the night.
If you want to win this game, you must center your business around something you truly love. Don’t choose a market just because it’s profitable. You’ll lose interest quickly… and some of you probably already know what I’m talking about :)
Building a successful business requires a wellspring of passion, desire, and plenty of late nights. And if you’re not building your business around something you love, you’ll never have what it takes to see it through.
You have to love the journey more than the results. You have to love your customers more than the bottom line.
Commit to something greater than yourself. Devote yourself to your community. Focus on providing overwhelming value and you’ll be surprised at how quickly success comes your way.